One phone call.Real help, close to home.
Esther is a booking and coordination service for older adults, by phone. Call, say what you need — a plumber, a ride, a haircut at home — and she connects you with a participating local business.
Open any time of day. Speak in your own language — just start talking.
See how Call Esther helps
Margaret asks Esther to help find a participating local hairdresser for a home visit.
AI-generated simulation — fictional conversation
Read the video transcript
An older woman speaks on a telephone at home. The reel ends with the Call Esther name and the words “One phone call. Real help, close to home.”
Margaret: Hello, Esther, I need someone who can come to my home and cut my hair.
Esther: Of course, Margaret! Let me help you find a participating local hairdresser who offers home visits.
Margaret: Oh, wonderful! I wasn't sure where to start looking.
Esther: That's what I'm here for. Let's see who's available in your area.
Closing voice: One phone call, real help close to home. Call Esther to connect with participating local businesses.
How it works
- 1
Call Esther.
One number. No apps, no searching.
- 2
Say what you need.
A normal conversation, in your own words.
- 3
Get connected.
Esther finds a participating local business and puts you through.
Connect by phone with participating local businesses. Human led, AI powered.
Things people ask Esther
There is no wrong way to ask. Say it however you would say it to a neighbour.
- “I need someone to cut my grass.”
- “I need a plumber.”
- “I need a ride to my appointment.”
- “I need a hairdresser who comes to the house.”
- “I need help around the house.”
- “I need someone to shovel the driveway.”
Esther speaks many languages. Just start speaking in your dialect — she'll follow along.
For adult children
Peace of mind, one number away.
Imagine arranging local help for Mom or Dad the way you'd order dinner. Lawn care, transportation, a plumber, a mobile hairdresser, home support — Esther does the searching and connects your family with a participating local business.
- Help coordinating when you can't be there in person.
- No more calling around for Mom or Dad on your lunch break.
- Participating local businesses offering services in your area.
Every voice welcome on the line.
The kind of help Esther finds
A sample of the local businesses joining Esther's network.
- PW
Pretty Wigs to You
Wigs & Hair
Barrie, ON
In-home wig fittings for medical hair loss.
Under reviewAccepting new clients - SH
Mobile Hair by Sarah
Mobile Hairdresser
Simcoe County, ON
Gentle in-home haircuts and styling for seniors.
Under reviewAccepting new clients - BL
Barrie Lawn Care
Lawn & Garden
Barrie, ON
Weekly mowing, spring & fall cleanup, snow removal.
Under reviewAccepting new clients - CP
Comfort Plumbing
Plumbing
Greater Toronto Area
Same-day plumbing help with senior-friendly rates.
Under reviewCurrently full - HH
Helping Hands Home Support
Home Support
Ontario
Companionship, light housekeeping, meal prep.
Under reviewAccepting new clients - SR
SafeRide Seniors
Transportation
Ottawa, ON
Assisted rides to appointments and errands.
Under reviewAccepting new clients
For local businesses
Apply as a participating local business.
Tell us about your services and availability. Applications are under review; participation does not promise leads, income or results.
Apply to join Join the Pilot- Apply as a participating local business
- Share your services and service area
- Receive connection calls and choose whether to accept
- Help shape Esther with your feedback
Questions
What's coming next
- Text and mail reminders — whichever you prefer
- Appointment booking
- Updates for family and caregivers
- Introductions to other local seniors
- Esther remembering you and your preferences
Apply to join Esther's network
Tell us about your business. Our team reviews every application before adding it to Esther's recommendations.