One phone call.Real help, close to home.
Esther is a helpline for seniors. Call, say what you need — a plumber, a ride, a haircut at home — and she connects you with a trusted local business.
Open any time of day. Speak in your own language — just start talking.
How it works
- 1
Call Esther.
One number. No apps, no searching.
- 2
Say what you need.
A normal conversation, in your own words.
- 3
Get connected.
Esther finds a trusted local business and puts you through.
Every business Esther suggests has been checked by a real person first. Human led, AI powered.
Things people ask Esther
There is no wrong way to ask. Say it however you would say it to a neighbour.
- “I need someone to cut my grass.”
- “I need a plumber.”
- “I need a ride to my appointment.”
- “I need a hairdresser who comes to the house.”
- “I need help around the house.”
- “I need someone to shovel the driveway.”
Esther speaks many languages. Just start speaking in your dialect — she'll follow along.
For adult children
Peace of mind, one number away.
Imagine ordering trusted local help for Mom or Dad the way you'd order dinner. Lawn care, transportation, a plumber, a mobile hairdresser, home support — Esther does the searching and connects your family with the right provider.
- Someone reliable when you can't be there in person.
- No more calling around for Mom or Dad on your lunch break.
- Local businesses, checked by a person before they're recommended.
Every voice welcome on the line.
The kind of help Esther finds
A sample of the local businesses joining Esther's network.
- PW
Pretty Wigs to You
Wigs & Hair
Barrie, ON
In-home wig fittings for medical hair loss.
Checked by a personAccepting new clients - SH
Mobile Hair by Sarah
Mobile Hairdresser
Simcoe County, ON
Gentle in-home haircuts and styling for seniors.
Checked by a personAccepting new clients - BL
Barrie Lawn Care
Lawn & Garden
Barrie, ON
Weekly mowing, spring & fall cleanup, snow removal.
Checked by a personAccepting new clients - CP
Comfort Plumbing
Plumbing
Greater Toronto Area
Same-day plumbing help with senior-friendly rates.
Checked by a personCurrently full - HH
Helping Hands Home Support
Home Support
Ontario
Companionship, light housekeeping, meal prep.
Checked by a personAccepting new clients - SR
SafeRide Seniors
Transportation
Ottawa, ON
Assisted rides to appointments and errands.
Checked by a personAccepting new clients
For local businesses
Be the business Esther recommends.
When someone calls looking for your service, Esther can send them to you. Grow through genuine trust — not ads.
Apply to join- New local customers who are ready to book
- Referrals that are already qualified by Esther
- No advertising know-how required
- A trusted badge that families recognise
Questions
What's coming next
- Text and mail reminders — whichever you prefer
- Appointment booking
- Updates for family and caregivers
- Introductions to other local seniors
- Esther remembering you and your preferences
Apply to join Esther's network
Tell us about your business. Our team reviews every application before adding it to Esther's recommendations.